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Huscroft HVAC | Identity Design

Huscroft HVAC are in an industry where everyone has a logo comprised of a snowflake and a sun or flame. Without straying too far from the idea of representing heating and cooling, I presented the idea of playfully twisting the italicized Avant Garde letters into arrows. The idea of hot and cold is immediate and effective without resorting to overly used symbols.

Huscroft HVAC Logo / Identity

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